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Note: Session titles beginning with an asterisk (*) have student presenters.
ABSTRACT: State Fish and Wildlife agencies have to compete now more than ever to keep their core customer base and recruit non-traditional audiences. Where can agencies market their brand, connect with customers, expand their reach and grow a more diverse customer base, all on a very limited budget? Through sports sponsorships. What are people most passionate about in your state? In Kentucky that’s an easy question to answer. It's basketball, especially collegiate basketball. In the late winter and spring when license sales are peaking, and cabin fever can finally give way to getting outside, there is nothing bigger than “rivalry week,” conference tournaments and “March Madness.” Our sponsorship program with Kentucky Department of Fish and Wildlife includes radio, national TV, digital, social, and in-arena branding and clear calls to action. In this presentation we will discuss how passionate sports fans can become passionate outdoors fans by leveraging strategic sports sponsorships. Kentucky Fish and Wildlife is able to brand to multiple, strategic out-of-state and in-state markets by leveraging “March Madness” via the Ohio Valley Conference tournament” (OVC), the Horizon League Conference tournament and the Atlantic 10 (A10) Conference tournament.
Tuesday October 31, 2017 9:40am - 10:00am EDT
Nunn