Welcome to the interactive web schedule for the 2017 SEAFWA Conference! For tips on how to navigate this site, visit the "Helpful Info" section. To return to the SEAFWA website, go to: www.seafwa.org/conference/overview
Note: Session titles beginning with an asterisk (*) have student presenters.
ABSTRACT: Changes in demographics and media usage among prospective outdoor customers demands that industry respond in creative ways to retain and increase market share. The Archery Trade Association has responded to these changes with deployment of social media and other digital engagement tools, including the Archery360 and Bowhunting360 initiatives. ATA has worked with its member retailers, manufacturers, organizations and partners to increasingly use these and other social platforms to sustain and grow archery participation.