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Note: Session titles beginning with an asterisk (*) have student presenters.
AUTHORS: Jenifer Wisniewski, Georgia Department of Natural Resources; Richard Wise, Brandt Information Systems
ABSTRACT: Retention and reactivation are huge opportunities for states. It is easier to reactivate than it is to recruit and much easier to retain than reactivate or recruit. In Georgia, we are targeting the low hanging fruit of retention and reactivation. The whole community recruits, and we feel that is our job as the state agency to focus on retaining and reactivating. Once the community makes a hunter or angler it is up to the state to keep that customer. 3 Main Strategies for Retaining and Reactivating and increasing revenue - License system based features (auto-renew and packages), Targeted emails, and Digital Ads._x000D_ This talk will focus on successful implementation of these marketing strategies and how we tied license sales to prove effectiveness of each one of these strategies. In calendar year 2016, Georgia was able to make over $1 million in license sales (selling the cheapest licenses in the country) through these efforts. We have increased license revenue by 20% over the last 3 years and also increased certifications for hunting and fishing.