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Note: Session titles beginning with an asterisk (*) have student presenters.
AUTHORS: Ritchie Jenkins, Missouri Department of Conservation; Lowell Ballard, Timmons Group
ABSTRACT: The Missouri Department of Conservation (MDC) desired to develop a mobile application RoadMap strategy for application development. Timmons Group began this process by interviewing multiple MDC divisions to gather requirements towards addressing priority user needs. These interviews created the priorities for enhancements to current applications and organized the need for new applications to be developed. The Mobile RoadMap includes the a strategy for the development of interactive applications with badging and rewards to expand citizen engagement, leveraging social media, and supporting recruitment and retention programs in the state. MDC currently has a suite of applications including MO Fishing, MO Hunting, MO Inspection (for inspecting captive cervids) and planned projects that will reinvent the way State Agencies engage the public.
